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Global Brands Group Opens in South Africa

In preparation for the FIFA World Cup 2010, leading international brand management and licensing company, Global Brands Group (GBG) has opened an office in Johannesburg. In February 2005, FIFA appointed GBG as both its worldwide exclusive licensing representative and store operator for FIFA branded retail destinations.Additionally, GBG has rights as the on-site concessionaire for all FIFA events throughout an eight-year term. Mark Matheny, CEO and Co-Chairman of GBG, highlights the importance of the South African office within company's network: As the host country for the 2010 FIFA World Cup, South Africa is a key market for Global Brands and the country's licensing program will be a major component of Global Brand's worldwide licensing activities for the event. Global Brands will work with best-inclass South African licensees and retailers across an extensive range of product categories to deliver a world-class merchandising program that will be accessible to a wide cross-section of South African consumers.
Located in the Weirda Valley in Sandton, Global Brands Group (South Africa) is managed by Nicholas Bloom. Bloom started his career in advertising where he worked at TBWA Hunt Lascaris in Johannesburg, JWT in London and Saatchi & Saatchi in Cape Town on international brands such as Nando's Chickenland, Boots the Chemists and Guinness.

After attaining his Masters degree in Integrated Marketing Communications at Northwestern University in the United States, Bloom joining licensing agency The Beanstalk Group in New York where he developed and managed licensing programs for Harley-Davidson, Stanley Tools, Jim Beam and New York 2012 Olympic Bid. Bloom joined GBG in October 2006 and can be contacted at This e-mail address is being protected from spambots. You need JavaScript enabled to view it

About Global Brands Group:
GBG is an internationally recognised brand management and licensing company. It manages brands by building sustainable equity and creating new branding opportunities by using an innovative yet commercial approach. Through its international network of offices, GBG is able to maximise revenue potential by creating worldwide manufacturing, retail and promotional partnerships. The business focuses on the core sectors of Product Licensing, Retail Licensing and Food & Beverage; currently GBG� growing portfolio of intellectual properties not only includes the Federation Internationale de Football Association (FIFA), but also the Professional Golfers� Association (PGA) Tour, Disney, and Warner Bros., just to name a few.

With its corporate headquarters located in Singapore, the Group has a network of 14 offices around the world in major cities such as London, Dubai, Los Angeles, Sydney, Tokyo, Shanghai, Hong Kong, Bangkok, Manila, Jakarta, Buenos Aires, Kuala Lumpur with more offices due to open over the next few years.
Its worldwide reach combined with local implementation ensures that GBG maximises brand potential across a broad, relevant consumer base. For more information, please visit www.globalbrandsgroup.com

Written by Global Brands Group
Tuesday, 29 May 2007

Contact Details
Nicholas Bloom
Global Brands Group
082 098 4717
nicholas.bloom@globalbrandsgroup.comThis e-mail address is being protected from spam bots, you need JavaScript enabled to view it

Source: http://www.pressportal.co.za

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