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SilentManager goes to South Africa

silentmanager_games.jpg SilentManager, the UK based ‘Fantasy Sports Game Specialists’ is to embark on bringing Fantasy Sports Games to South Africa. SilentManager, who work with brands such as Vodafone, Wheels24, EA SPORTS, MSN, and Manchester United, to name but a few, are to collaborate with Cape Town based Bright Idea Projects on bringing this simple but highly affective marketing tool to South Africa. SilentManager works with brands, media partners and clubs and associations to use Fantasy Sports Games as strategic marketing campaigns based around virtually any sporting genre. The games can be delivered across both online and mobile platforms and work effortlessly to give clients brand exposure, an increase in website traffic, generate brand loyalty, build and maintain an online community, create an association with sport as well as enabling clients to build a light hearted relationship with their target audience and gather data on them. The game also works as a platform to speak to them through about any new product or services that they want to promote.
The game is built on SilentManager’s ‘white label engine’, which means that games can be designed specifically to a company’s brand guidelines and specification and is tailored to achieve the exact marketing goals of the client.

With people spending a reported 14 hours a week browsing the internet, and with this activity now surpassing time spent watching TV, companies are seeing the importance of having a strong online presence. It is also important to understand that once people find your site, they have to have a reason to return or bother to go beyond the home page and this is exactly the way a Fantasy Sports Game works.

“Fantasy Games are extremely popular in Europe and with this in mind we are venturing to Australia in the middle of May to set up our second office. Bright Idea Projects recognize how sport can be used to market a company and we delighted that they are going to champion Fantasy Sports Games in South Africa”, explains Jon Trigg, Managing Director of SilentManager

“Corporate sport and teambuilding is growing rapidly in South Africa and the fantasy sport arena, specifically South African based fantasy sport management, is a largely untapped market” says Garth West of Bright Idea Projects, who will be working to bring SilentManager to South Africa, “I have seen how successful SilentManager’s Fantasy Games are and I am bewildered as to why this has not been done here before”.

Contact Details:
Jennifer Wallace, 01273 682277
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Garth West at SilentManager (South Africa), 082 333 0056
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Editors Notes:
SilentManager have been producing and running white label fantasy sports games for companies such as MSN, NTL World, Adidas, Vodafone, 02, Gillette and The Daily Telegraph since 2002. The sports that games are offered in are: Football, Rugby, Cricket, Horse-racing, F1, Tennis and Golf as well as sales challenge games used to motivate staff. SilentManager is a trading name of Silentworld Ltd (www.silentworld.tv )

Written by Garth West
Friday, 13 April 2007

Source: http://www.pressportal.co.za

 

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